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Business Coaching for women in creative & wellness businesses in Melbourne

Kate James is a business coach in Melbourne, Australia. With over 40 years experience in small business, Kate offers coaching to creatives including designers, healers, artists, marketers, musicians, yoga teachers, kinesiologists, psychologists and counsellors.

Small business coaching will help you to:

  • Develop a vision for your business and a plan for achieving your goals
  • Overcome your self-limiting beliefs
  • Identify your ideal client and learn how to communicate your message authentically
  • Develop a simple but workable marketing plan and the confidence to sell without being ‘salesy’
  • Establish a positive mindset around making money
  • Understand your unique strengths (and what you can delegate)
  • Network in a way that makes you comfortable
  • Find greater balance between business and life
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Business coaching

How does your business coaching work?

Kate’s business coaching is about offering you the support you most need. Kate will help you find a greater sense of clarity about your direction as well as the confidence to start moving forward. Clients begin with a single session and most find it helpful to book a five-session coaching program but Kate is happy to keep it flexible.

How is Kate different from other Melbourne business coaches?

Kate’s coaching style is kind, intuitive, insightful and supportive. While she’ll motivate you to work on your goals, her approach is to nudge you gently rather than push you ahead in a hurry. Her clients describe her as a thoughtful listener and someone with a great sense of professional integrity.

business-coach

Who is your business coaching for?

I work with female business owners in Melbourne who are have a creative, wellness or spiritual business.

The women I work with share some of the following qualities:

  • You might be starting out or if you’ve been in business for a while, feel that you’ve lost confidence or clarity about your direction.
  • You’re in a purpose-led business.
  • You love the idea of approaching your business with more creativity.
  • You care about making a difference.
  • You love what you do but sometimes find it lonely working alone.
  • You value freedom, autonomy and independence.
  • You might be inclined towards perfectionism.
  • You often put others first and worry about burning out.
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Coaching options

Single session

Begin with a 60-minute appointment, held online via Zoom or in-person on the Mornington Peninsula.

Fee: $275 AUD (includes GST)

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Three session program

3 x 60-minute appointments held online via Zoom or in-person on the Mornington Peninsula.

Fee: $795 AUD (includes GST)

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Five session program

5 x 60-minute appointments held online via Zoom or in-person. Option to pay in instalments.

Fee: $1,250 AUD (includes GST)

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What people are saying

Clare BowditchBig Hearted Business

Clare Bowditch

Big Hearted Business

‘I absolutely adore Kate. She is a highly skilled, generous and enormously gifted business coach, especially for those who don’t traditionally consider themselves “business people”. I discovered her through sheer luck (thanks Google), and I remain sincerely grateful for the counsel she offered me back in 2010 when I was first fleshing out the bones for what would become Big Hearted Business. Thanks Kate!’
kerry

Kerry Rowett

Awaken Kinesiology

‘Kate has a real gift for helping her clients stabilise when they’re going through challenges, or a time of growth. She has a wonderfully calm presence. Her advice is practical, grounded and strategic and she expertly guides you to seek your own solutions. In working with me on my kinesiology business during a time of expansion, Kate was able to help me formalise plans, work through many decisions and provide strategic guidance. Kate is generous in her nature and wonderfully affirming and encouraging. I have also seen the highly positive effects working with Kate has had on some of my clients, who always speak of her with the greatest respect.’
Sarah Fisher

Sarah Fisher

denu

‘I loved my coaching sessions with Kate and miss them now we’re done! In a very friendly and positive manner Kate helped me to pinpoint exactly what I was looking for in my career. We identified my passions, my strengths, ultimate job criteria and a whole lot more, including balancing career and family life. As a result of our sessions, I am about to launch my own business – something Kate helped me realise I’d been wanting to do for years and that if I didn’t give it a go, I’d likely have regrets. Her supportive and no-nonsense approach, including a wealth of experience and professional network were invaluable in assisting me to take the first very exciting steps.’
jodie

Jodie Holmes

Seaside Creative

‘What has been true with your approach right from the beginning is that you’re not like any other coach. You listened to my personal/business challenges, and provided tools and insights to enable me to understand ways I could overcome the challenges I was faced with. You understood me and what I wanted from the coaching. I could not have envisaged the benefits that your coaching has made, or the results I’ve achieved after such a short period of time. The investment has paid for itself well over: in my new efficiencies, and releasing my focus on the one thing that had me frozen – unable to make progress. I now approach the future with excitement, anticipation, and empowerment. I would not hesitate to recommend Kate James of Total Balance to anyone who has goals and dreams, be it for life or business, that they want to achieve and don’t know where to begin, or how to get there.’
leanne-clancey

Leanne Clancey

Food & Travel Writer

‘I first met with Kate when I was at a real career crossroads. Kate helped me to nut out my values and aspirations, recognise my natural talents and then identify opportunities and pathways for me to put that all together so that I could actually make stuff happen. I love the way that Kate was able to calmly and pragmatically break things down to the basics. Put simply, working with Kate helped me to get clear – which has been nothing short of life changing.’ Leanne Clancey, Food & Travel Writer
cress

Cressida Bradley

Explosure

‘Kate showed me how to plan towards goals and activities that match my vision and strengths. Change is not scary or unsettling, it’s reinvigorating and natural. It just makes sense. These are life-long skills taught with such grace, logic and empathy. I’ll always be grateful for Kate’s insight and support.’ Cressida Bradley, Director of Explosure'
liz-circle

Elizabeth Bull

Lizzy C Photography

‘I first engaged the services of Kate James as a business coach back during the initial stages of starting my business. Running a small business was still an unknown for me, and I felt alone and unsure of what I needed to do to make my business a success. Working with Kate really helped me clarify what I wanted to do and how I should go about doing it. She always gave me practical and achievable advice that worked well for my business and, importantly, aligned with my business ethics. Even many years after my initial meetings with Kate, I still regularly draw upon much of the advice she gave me. I credit a large part of my success to the advice and guidance she gave to me in the early days of my business, and the support she gives me to this day.’
Kirsten MacKelden

Kirsten MacKelden

Real Weddings

‘Like many small businesses, our growth was rapid and exciting. Working with Kate as our business coach enabled us to put much-needed systems and processes in place to effectively streamline and manage our business. Kate worked with us to clarify our business focus and the challenges and opportunities that lay ahead. Sometimes I couldn’t see the forest for the trees, but Kate had a knack for giving things clarity and putting things into perspective in a succinct and professional way. Meeting with Kate was always an enjoyable experience and we hope to continue our relationship with her as we take the business to another level.’

About Kate James

Kate has spent over 40 years in small business. In her early career, she worked in the wellness space and later spent almost two decades as a business manager for filmmakers, architects and designers. She’s passionate about supporting solo entrepreneurs to create businesses that they love.

After studying a business degree with a major in marketing, Kate enrolled in a coaching program with one of the first international coaching schools.

In 2002, she started her own small coaching business supporting creative business owners. Over time, she followed her heart and that business grew into a place where women came to make a deeper connection with themselves, to learn about building self-belief and to learn how to overcome perfectionism and people-pleasing.

Kate was one of the first coaches in Australia to achieve a PCC accreditation with International Coach Federation.

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life-coaching-kate-james

Frequently asked questions about business coaching

I'm in the early days of planning my business. Can I start coaching now?

Yes absolutely, now is the best time to start. It’s enormously helpful to gain clarity about your business brand, offering and your own personal strengths before you launch your business.

Can you help me with practical things like registering a business name and ABN and securing insurance?

I can, and I believe it’s really important that you get all of these foundational elements right before you begin.

Will you help me set clear goals for my business?

Most definitely. Clarity about your vision and goals are the first steps to move you forward in your business.

Can you help with my marketing plan?

Yes, most definitely. I’ll help you map out a marketing strategy and from there, we’ll come up with a marketing plan including the practical action steps.

I'm slightly terrified of social media. Can you help build my confidence?

You’re not alone in this – it’s one of the most common concerns from my clients. I’ll help build your social media confidence and we’ll also explore other options for marketing so you’re not solely focused on one channel.

Is online coaching effective?

I work with clients from all over the world, so many can’t attend in-person. They still say they achieve wonderful results from our coaching.

Can you help me create systems for my business and feel a bit more organised?

I can. This is something I’ve done for many small business owners, including my own. Great systems will free up your time and energy giving you a greater sense of balance in your life.

Have a question about business coaching in Melbourne?

If there’s something we haven’t answered, please reach out. We would love to hear from you.

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Uncertainty has been a consistent theme in my life at the moment. With clients, friends, family and even for me at a personal level.I feel hugely grateful for mindfulness practices during times like these and I’ve also found the following five steps to be helpful.1. Find pockets of certainty, wherever you canTidy the house, sort your finances, clean out your wardrobe, organise your paperwork, plan your meals for a week. Making the small things around you feel ordered and beautiful will help you to feel a little more at peace.2. Appreciate the things that make your life beautifulOne of the things I became aware of while we were on holiday in Tassie was how much natural beauty was around us every day. Try engaging your sense of gratitude with every meal you eat, every friendly encounter, every interaction with nature and every opportunity you have to experience or engage in creativity.3. Make time for practices that are genuinely soothingIf meditation isn’t your thing (and it isn’t for many people), try a different form of mindful relaxation. On a recent Insight Timer Live we explored this topic together and came up with dancing, singing, reading, walking, yoga, pilates, gardening, playing, sketching, painting, skiing, paddle boarding, surfing. The most important thing is that you make time for whatever it is that brings you some calm. 4. Acknowledge your feelings and offer yourself compassionMake room for all of the emotions – the fear, anxiety, worry, sadness, anger, frustration and powerlessness. Notice where you feel those emotions in your body and offer yourself genuine compassion.5. Make peace with uncertainty, as best you canWe won’t feel uncertainty every day but it’s likely that we’ll experience it often in our lives and we’ll probably always find it difficult. Remind yourself that nothing will stay the same forever and you’re strong enough to handle this. ✨
“May your choices reflect your hopes, not your fears.” Nelson Mandela ✨
“And into the forest I go, to lose my mind and find my soul.” John Muir ✨
A follow on from last week’s post about aspiring to simplicity. I’m on holiday in Tasmania where I was lucky enough to live for ten years. Yesterday, as we drove through the countryside, I was struck by a lovely memory. At around the age of 12, I spotted many abandoned little cottages, very much like this one. I knew at the time that the simple beauty was all that I would ever want and need in my lifetime. A humble home surrounded by plenty of nature. I had a picture of myself planting a garden, reading by the fire, writing at a little wooden desk and baking in an old fashioned kitchen. Maybe one day having my own children and sharing my love of nature with them. Almost 50 years later, it’s still all of these things that fill me with joy and give my life meaning. I think most of us knew ourselves well at that age yet often, we lost trust in what we believed in and started shaping ourselves to please other people. Can you remember what it was you dreamed of? ✨
An invitation to go a little more gently this week. To let go of some of your striving. To notice the things that you already have. And to make sure that you really do treasure them. ✨💛
Since writing last week's post, I've had my value of 'inner harmony' front of mind, because it's something I don't always find easy.I've been a worrier all my life, so even after years of meditation practice, I sometimes find it hard to create a quiet mind – unless I'm immersed in nature. When Chris encouraged me to try paddle boarding a few years ago, I had no idea if I'd be able to do it. I'm not naturally sporty so things like this don't come easily. But something magical happened when I first stood on that board and looked into the beautiful clear water.I felt (and still feel) transported to a place that removes me from all of my worries. I become immersed in the wonder beneath me. The forests of seaweed, the schools of fish, the way the sunlight creates patterns on the seabed and once, we paddled with dolphins. All of it is truly magical (and quite miraculous that I can keep my balance). I didn't mention last week that one of my other values is courage, which is the one I embraced when I first went out onto the water.The irony is that some of the moments that bring the most peace are made possible when I do something that scares me. ✨
One of the things I do with almost every new client I work with is a values exercise. It's such a powerful tool to help you identify what really matters in your life. Once you've chosen your personal values, you begin to understand why certain choices, places or relationships, feel so right. And why others really don’t. Your values will help you make meaningful choices that shape how you live every day. And as soon as you start living in alignment with your values, your life immediately becomes more meaningful.Do you know your top three values? I’d love you to share them if you do. Mine are inner harmony, kindness and connection. As well as connection with others and myself, this includes a deep sense of connection with nature which is why we live where we do. 🌿 If you’re interested to discover your values, I’ve included a link in my bio to an easy exercise that will help you gain clarity on yours. It really can be life-changing. ✨
This morning on @insighttimer Live, I spoke about the practice of gratitude and how research has found it to be an antidote to many physical and psychological challenges.It can improve sleep, reduce fatigue, and lower levels of cellular inflammation. One study found that those who practice on a regular basis experience less depression and are more resilient following traumatic events.Another called it “the mother of all virtues”, in that it encourages other virtues such as patience, humility, and wisdom.In my own life, it has been a daily practice for a few decades now. At the end of each day, an app on my phone called Grateful sounds a reminder and allows me to add a few words and photos.The best thing is that I now have a collection of my favourite memories that I can scroll through at any time. I took this pic just over a week ago at our local beach. At the end of an afternoon of swimming and paddling with Meg and me, Oscar said, “Grandma, that was the best day ever.” I love that he’s already grateful for the simple pleasures. ☀️
Five ways to be more true to yourself this year.I spent so much of my time in my twenties and thirties doing things to please other people instead of trusting myself and listening to my heart. It wasn't until I found the courage to accept that I might be criticised no matter what I chose that I found the courage to be true to myself. And I can honestly tell you, it's life changing. I hope the following quick tips help. 1. Let go of the idea that you need to do what’s expected of you. In Bronnie Ware's book, The Top Five Regrets of the Dying, number one on the list is, "I wish I’d had the courage to live a life true to myself, not the life others expected of me."2. Believe that you’re strong enough to handle some criticism. It might still be hurtful but after a short amount of time, that hurt will pass. The more you're being real, the less critical you'll be of yourself, and that's energising.3. Trust that you already know what fulfills you. Often when I meet a new client they tell me they don't know what they want. Once we get talking, it turns out that they do, but like all of us, it can be confronting to be really honest with themselves. 4. Give up one thing that hasn’t been serving you. This can be literally anything. Whatever it is that you choose, do it from a place of self-love not from a place of self-criticism.5. Take one courageous step towards the life of your dreams. It doesn't need to be huge but when you want something to change, there has to be some action taken. Make the phone call, update your profile, send (or accept) an invitation, join a class...it doesn't matter what you choose, just do something. ✨
© Kate James 2025

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