LIFE COACHING CASE STUDIES
Included below are a few life coaching case studies, outlining how I’ve helped other clients. Names have been changed to protect privacy.
Sarah learned to quieten her inner critic
Sarah works in a corporate role and she’s very good at what she does but she has a persistent (and loud) inner critic. She often compares herself unfavourably to her colleagues and as a result, lacks the confidence to be proactive in her role. She came to see me when she missed out on a promotion because she wasn’t able to sell herself well in the interview process.
We worked together to help Sarah understand and articulate her strengths and to help her connect with the more confident part of herself. Sarah learned to quieten her inner critic and embrace the qualities that are unique to her. By the time we completed our coaching, Sarah was preparing to interview for another internal promotion. She was much more confident in her ability to sell herself.
Life coaching case study Caitlin is more confident to be herself
Caitlin is a senior associate at a law firm in the city and she feels that she doesn’t fit the mould of a typical partner (which is her ultimate goal). She has great people skills but she’s more introverted than her colleagues and prefers going home to family over joining work drinks or attending networking events.
We worked together to identify Caitlin’s strengths and I helped her to recognise the value she adds to the firm. We discussed new approaches to building supportive relationships and as her confidence grew, so did her profile within her firm. She felt less inclined to compare herself to colleagues and more aware of where she could add the best value in her role.
Business coaching case study Maeve rebranded her business and launched an online course
Maeve is a psychologist who specialises in working with couples. She started her business five years ago and wants to diversify her offering by creating an online course to help more people but she feels overwhelmed and intimidated about where to begin.
We worked together to clarify her offering and the unique value she adds through her work. We reviewed Maeve’s branding and purpose so she has a better understanding of how she makes a difference and we then broke the project into smaller, manageable steps.
After three months of coaching, Maeve was launching her first online course and she had confidence in how to market and sell her new program.
Leadership coaching case study Aesha became a more confident communicator
Aesha is a marketing manager at a professional services organisation and she has a team of four reporting to her. The business was going through a lot of change and Aesha was finding it difficult to get access to her boss. More often than not, their scheduled meetings were cancelled at the last minute because of other priorities. Aesha found herself taking this personally and she began to feel like an ‘imposter’ in her role. She had little clarity about her role priorities which made it difficult to lead her team or to understand her team’s objectives.
We worked together over three months and Aesha learned to speak up about the importance of meeting with her manager. She learned to communicate differently and eventually found greater clarity and confidence in her role and her leadership ability.
Life coaching case study Millie started a creative side-project
Millie works full-time in a digital marketing role. She’s also a talented amateur photographer whose passion is photographing people.
Feeling less fulfilled in her day job but knowing she needs that regular income, Millie opted to start a side-project to engage her creative talent.
After working together for three months, Millie’s side-project had become a small business and she acquired several paying clients, allowing her to reduce her hours in her day job. Her goal is to keep building the business so she can eventually work full-time in her photography business.
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