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    • Business coaching
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    • Half-day coaching intensive
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  • About
  • Coaching
    • Business coaching
    • Leadership coaching
    • Half-day coaching intensive
  • Workshops
    • Compassionate Conversations
    • Write Your Life Stories Workshops
    • The Confidence Course
    • Free Monday Talk & Meditation
  • Speaking
  • Retreat
  • Resources
    • Kate’s books
  • Blog
  • Contact
  • 0 items

Business Coaching for women in creative &
wellness businesses in Melbourne

Kate James is a Melbourne-based business coach with more than 40 years of experience in small business. She works with creative professionals such as designers, healers, artists, marketers, musicians, yoga teachers, kinesiologists, psychologists and counsellors, offering tailored coaching to support their growth and success.

Small business coaching can help you:

  • Clarify your business vision and create a practical roadmap to reach your goals

  • Shift self-doubt and limiting beliefs that may be holding you back

  • Define your ideal client and communicate your message with authenticity

  • Build a practical and effective marketing strategy and feel confident promoting your work without feeling pushy

  • Cultivate a healthy and positive mindset around earning income

  • Recognise your unique strengths and know which tasks to delegate

  • Connect with your clients and customers in a way that feels natural and aligned

  • Create more balance between your work and personal life

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Kate James, author, life & leadership coach

How does your business coaching work?

Kate’s business coaching is designed to give you the support that’s most relevant to you. She’ll help you gain clarity about your direction and build the confidence to take meaningful steps forward. Many clients start with a single session, and while a five-session coaching program is often beneficial, Kate is happy to offer a flexible approach based on your needs.

Kate James offers life coaching in Melbourne.

Who is business coaching for?

Kate works with women business owners in Melbourne who run creative, wellness, or spiritually focused businesses.

The women she supports often share some of the following traits:

  • You’re either just starting out or have been in business for a while but feel unclear or lacking in confidence about your next steps
  • Your work is purpose-driven and aligned with your values
  • You’re drawn to a more creative, intuitive approach to business
  • You care deeply about having a positive impact
  • You’re passionate about what you do, but sometimes feel isolated working on your own
  • You value freedom, independence and doing things your own way
  • You may have perfectionist tendencies
  • You often prioritise others and worry about the risk of burnout
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How is Kate different from other Melbourne business coaches?

Kate’s coaching style is warm, intuitive, and deeply supportive. She offers thoughtful guidance and gentle encouragement to help you stay focused on your goals, without pressure or rush. Clients often describe her as a perceptive listener with strong professional values and a calm, grounded presence.

About Kate James

Kate brings over 40 years of experience in small business. She began her career in the wellness industry and later spent nearly 20 years managing businesses for creatives including filmmakers, architects and designers. She’s passionate about helping solo business owners build meaningful, fulfilling businesses.

After studying a business degree with a major in marketing, Kate trained with one of the world’s first international coaching schools.

In 2002, she launched her own coaching practice, supporting creative entrepreneurs. Over time, her work evolved into a space where women come not only for business guidance, but also to reconnect with themselves, build self-belief, and work through challenges such as perfectionism and people-pleasing.

Kate was among the first coaches in Australia to earn a PCC accreditation with the International Coach Federation.

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kate-james-mindfulness

Coaching options

Single session

Begin with a 60-minute appointment, held online via Zoom or in-person on the Mornington Peninsula.

Fee: $275 AUD (includes GST)

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Three session program

3 x 60-minute appointments held online via Zoom or in-person on the Mornington Peninsula.

Fee: $795 AUD (includes GST)

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Five session program

5 x 60-minute appointments held online via Zoom or in-person. Option to pay in instalments.

Fee: $1,250 AUD (includes GST)

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Have a question about business coaching in Melbourne?

If there’s something we haven’t answered, please reach out. We would love to hear from you.

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What people are saying

Clare BowditchBig Hearted Business

Clare Bowditch

Big Hearted Business

‘I absolutely adore Kate. She is a highly skilled, generous and enormously gifted business coach, especially for those who don’t traditionally consider themselves “business people”. I discovered her through sheer luck (thanks Google), and I remain sincerely grateful for the counsel she offered me back in 2010 when I was first fleshing out the bones for what would become Big Hearted Business. Thanks Kate!’
kerry

Kerry Rowett

Awaken Kinesiology

‘Kate has a real gift for helping her clients stabilise when they’re going through challenges, or a time of growth. She has a wonderfully calm presence. Her advice is practical, grounded and strategic and she expertly guides you to seek your own solutions. In working with me on my kinesiology business during a time of expansion, Kate was able to help me formalise plans, work through many decisions and provide strategic guidance. Kate is generous in her nature and wonderfully affirming and encouraging. I have also seen the highly positive effects working with Kate has had on some of my clients, who always speak of her with the greatest respect.’
Sarah Fisher

Sarah Fisher

denu

‘I loved my coaching sessions with Kate and miss them now we’re done! In a very friendly and positive manner Kate helped me to pinpoint exactly what I was looking for in my career. We identified my passions, my strengths, ultimate job criteria and a whole lot more, including balancing career and family life. As a result of our sessions, I am about to launch my own business – something Kate helped me realise I’d been wanting to do for years and that if I didn’t give it a go, I’d likely have regrets. Her supportive and no-nonsense approach, including a wealth of experience and professional network were invaluable in assisting me to take the first very exciting steps.’
jodie

Jodie Holmes

Seaside Creative

‘What has been true with your approach right from the beginning is that you’re not like any other coach. You listened to my personal/business challenges, and provided tools and insights to enable me to understand ways I could overcome the challenges I was faced with. You understood me and what I wanted from the coaching. I could not have envisaged the benefits that your coaching has made, or the results I’ve achieved after such a short period of time. The investment has paid for itself well over: in my new efficiencies, and releasing my focus on the one thing that had me frozen – unable to make progress. I now approach the future with excitement, anticipation, and empowerment. I would not hesitate to recommend Kate James of Total Balance to anyone who has goals and dreams, be it for life or business, that they want to achieve and don’t know where to begin, or how to get there.’
leanne-clancey

Leanne Clancey

Food & Travel Writer

‘I first met with Kate when I was at a real career crossroads. Kate helped me to nut out my values and aspirations, recognise my natural talents and then identify opportunities and pathways for me to put that all together so that I could actually make stuff happen. I love the way that Kate was able to calmly and pragmatically break things down to the basics. Put simply, working with Kate helped me to get clear – which has been nothing short of life changing.’ Leanne Clancey, Food & Travel Writer
cress

Cressida Bradley

Explosure

‘Kate showed me how to plan towards goals and activities that match my vision and strengths. Change is not scary or unsettling, it’s reinvigorating and natural. It just makes sense. These are life-long skills taught with such grace, logic and empathy. I’ll always be grateful for Kate’s insight and support.’ Cressida Bradley, Director of Explosure'
liz-circle

Elizabeth Bull

Lizzy C Photography

‘I first engaged the services of Kate James as a business coach back during the initial stages of starting my business. Running a small business was still an unknown for me, and I felt alone and unsure of what I needed to do to make my business a success. Working with Kate really helped me clarify what I wanted to do and how I should go about doing it. She always gave me practical and achievable advice that worked well for my business and, importantly, aligned with my business ethics. Even many years after my initial meetings with Kate, I still regularly draw upon much of the advice she gave me. I credit a large part of my success to the advice and guidance she gave to me in the early days of my business, and the support she gives me to this day.’
Kirsten MacKelden

Kirsten MacKelden

Real Weddings

‘Like many small businesses, our growth was rapid and exciting. Working with Kate as our business coach enabled us to put much-needed systems and processes in place to effectively streamline and manage our business. Kate worked with us to clarify our business focus and the challenges and opportunities that lay ahead. Sometimes I couldn’t see the forest for the trees, but Kate had a knack for giving things clarity and putting things into perspective in a succinct and professional way. Meeting with Kate was always an enjoyable experience and we hope to continue our relationship with her as we take the business to another level.’

Frequently asked questions about business coaching

Do I need to have an established business to benefit from coaching?

No – coaching can be incredibly helpful even before you’ve launched. Many clients come to clarify their ideas, create a practical plan, and build the confidence to take the first steps.

I lack confidence with social media and marketing – can you help?

Yes. Kate can help you find a way to approach social media and marketing that feels authentic and aligned with your values, so you can promote your work without feeling overwhelmed or inauthentic.

What if I don’t have clear goals yet?

You don’t need to have everything figured out. Coaching will help you uncover what matters most to you and support you in setting meaningful, achievable goals for your business and life.

Can coaching help with imposter syndrome and self-doubt?

Absolutely. Many women Kate works with struggle with not feeling good enough. Coaching can help you shift limiting beliefs and build greater self-trust.

I often feel overwhelmed working alone. Will coaching help me stay on track?

Yes. Coaching offers structure, accountability and support, so you feel less isolated and more focused as you work towards your goals.

I’m not sure if I’m a “business” person – is coaching still for me?

Definitely. Kate works with purpose-led women who value creativity, integrity and freedom. You don’t need to fit a traditional business mould to succeed.

How many sessions will I need?

Many clients start with a single session, while others prefer a five-session program. Kate keeps the process flexible so you can choose what suits you best.

Can we meet in person or online?

Coaching is available both in person (on the Mornington Peninsula in Melbourne) and via Zoom, depending on your location and preference.

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Do you have a place that brings you immediately to stillness?For me, it’s anywhere in nature, but my favourites are the top of a mountain or a place with a view of the sea.There’s something about a wide open sky or an endless horizon that feels completely grounding and calming.In those moments, I don’t need to achieve or fix or figure anything out. I can just be. I try to carry that same stillness into my workdays, but it’s not quite the same as being in one of those magical places.Where do you go to feel grounded? And more importantly, do you make time to be there? It’s an effort sometimes but always truly worth it. Maybe something you can plan this week. ✨#stillnesswithin #natureheals #findingcalm #momentsofstillness #innerpeace #slowliving #mindfulpause #totalbalance
Lately, I’ve been exploring the subtle (and sometimes not-so-subtle) ways our “not good enough” stories show up in daily life.As well as causing an overly active inner critic, they can appear as perfectionism, procrastination, overworking, people-pleasing, self-sabotage and comparing ourselves to others.These patterns, and the behaviours that accompany them, often feel completely normal. Sometimes they seem helpful or even protective. But underneath, there’s a subtle or even subconscious belief: “I’m not enough as I am.” Most of us fall into several of these habits from time to time, but you might notice that one or two are your familiar defaults when self-doubt creeps in.This week, see if you can catch yourself if you're over-functioning or feeling stuck. Pause. Take a breath. And choose just one small step that leads you in a different direction. ✨#youareenough #quietconfidence #selfworthjourney #buildingconfidence #notgoodenough
After some time away, I’m finally returning to this space. I have missed connecting with you here.I’ve been navigating an autoimmune condition which surprisingly, has turned out to be as much of a gift as a challenge.It has made me really slow down and focus on my wellbeing. Like many of us, I’ve had a tendency to overcommit – which is probably why I’ve been teaching mindfulness all these years: as much as a reminder to myself as a gift to those I teach.I’ve spent time reflecting on why we do these things, which has inspired plenty of research, a whole lot of writing and insights that have been helpful for me and I hope for you too as I share them.While I’ve been dealing with this small health issue, the world is also having its own kind of reckoning, and both of these things have given me a reason to pause and consider what really matters.Here’s what I’ve been making time for:✨ Slower mornings, always with time to meditate and walk in nature.✨ Deepening my connection with creativity. I’ve just finished training as a facilitator in writing our life stories. I’ll share more about this soon.✨ More time for journalling and writing.✨ Moving more slowly and gently. I know this sounds like such a small thing, but since becoming a mother over three decades ago, I have had a tendency to rush through my life. ✨ Being aware of my need to rest, which means setting healthier boundaries.✨ Deepening my connection with meditation which has meant writing and recording some new tracks. I’ll share these on Insight Timer in the coming months.✨ Taking the pressure off myself socially, but making time to do restorative, gentle things with dear friends and family.I definitely don’t have it all figured out yet but I am listening more carefully to what matters – and for now, letting that be enough.If you’re on a similar path of slowing down, healing and reprioritising, I’d love to hear how you’re travelling. What have you found most helpful? ✨#autoimmunehealing #slowliving #mindfullife #womenandwellbeing #meditationpractice #creativehealing #natureheals #writingtoheal #insighttimer #lifeinbalance #cradlemountain📷 by @chrisjamesphotos ❤️
Uncertainty has been a consistent theme in my life at the moment. With clients, friends, family and even for me at a personal level.I feel hugely grateful for mindfulness practices during times like these and I’ve also found the following five steps to be helpful.1. Find pockets of certainty, wherever you canTidy the house, sort your finances, clean out your wardrobe, organise your paperwork, plan your meals for a week. Making the small things around you feel ordered and beautiful will help you to feel a little more at peace.2. Appreciate the things that make your life beautifulOne of the things I became aware of while we were on holiday in Tassie was how much natural beauty was around us every day. Try engaging your sense of gratitude with every meal you eat, every friendly encounter, every interaction with nature and every opportunity you have to experience or engage in creativity.3. Make time for practices that are genuinely soothingIf meditation isn’t your thing (and it isn’t for many people), try a different form of mindful relaxation. On a recent Insight Timer Live we explored this topic together and came up with dancing, singing, reading, walking, yoga, pilates, gardening, playing, sketching, painting, skiing, paddle boarding, surfing. The most important thing is that you make time for whatever it is that brings you some calm. 4. Acknowledge your feelings and offer yourself compassionMake room for all of the emotions – the fear, anxiety, worry, sadness, anger, frustration and powerlessness. Notice where you feel those emotions in your body and offer yourself genuine compassion.5. Make peace with uncertainty, as best you canWe won’t feel uncertainty every day but it’s likely that we’ll experience it often in our lives and we’ll probably always find it difficult. Remind yourself that nothing will stay the same forever and you’re strong enough to handle this. ✨
“May your choices reflect your hopes, not your fears.” Nelson Mandela ✨
A follow on from last week’s post about aspiring to simplicity. I’m on holiday in Tasmania where I was lucky enough to live for ten years. Yesterday, as we drove through the countryside, I was struck by a lovely memory. At around the age of 12, I spotted many abandoned little cottages, very much like this one. I knew at the time that the simple beauty was all that I would ever want and need in my lifetime. A humble home surrounded by plenty of nature. I had a picture of myself planting a garden, reading by the fire, writing at a little wooden desk and baking in an old fashioned kitchen. Maybe one day having my own children and sharing my love of nature with them. Almost 50 years later, it’s still all of these things that fill me with joy and give my life meaning. I think most of us knew ourselves well at that age yet often, we lost trust in what we believed in and started shaping ourselves to please other people. Can you remember what it was you dreamed of? ✨
An invitation to go a little more gently this week. To let go of some of your striving. To notice the things that you already have. And to make sure that you really do treasure them. ✨💛
Since writing last week's post, I've had my value of 'inner harmony' front of mind, because it's something I don't always find easy.I've been a worrier all my life, so even after years of meditation practice, I sometimes find it hard to create a quiet mind – unless I'm immersed in nature. When Chris encouraged me to try paddle boarding a few years ago, I had no idea if I'd be able to do it. I'm not naturally sporty so things like this don't come easily. But something magical happened when I first stood on that board and looked into the beautiful clear water.I felt (and still feel) transported to a place that removes me from all of my worries. I become immersed in the wonder beneath me. The forests of seaweed, the schools of fish, the way the sunlight creates patterns on the seabed and once, we paddled with dolphins. All of it is truly magical (and quite miraculous that I can keep my balance). I didn't mention last week that one of my other values is courage, which is the one I embraced when I first went out onto the water.The irony is that some of the moments that bring the most peace are made possible when I do something that scares me. ✨
One of the things I do with almost every new client I work with is a values exercise. It's such a powerful tool to help you identify what really matters in your life. Once you've chosen your personal values, you begin to understand why certain choices, places or relationships, feel so right. And why others really don’t. Your values will help you make meaningful choices that shape how you live every day. And as soon as you start living in alignment with your values, your life immediately becomes more meaningful.Do you know your top three values? I’d love you to share them if you do. Mine are inner harmony, kindness and connection. As well as connection with others and myself, this includes a deep sense of connection with nature which is why we live where we do. 🌿 If you’re interested to discover your values, I’ve included a link in my bio to an easy exercise that will help you gain clarity on yours. It really can be life-changing. ✨
© Kate James 2025

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We acknowledge the traditional custodians of the lands we live and work on, the Boonwurrung people of the Kulin Nation and pay our respects to elders past, present and emerging.

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