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  • About
  • Coaching
    • Business coaching
    • Leadership coaching
    • Half-day coaching intensive
  • Workshops
    • Compassionate Conversations
    • Write Your Life Stories Workshops
    • The Confidence Course
    • Free Monday Talk & Meditation
  • Speaking
  • Retreat
  • Resources
    • Kate’s books
  • Blog
  • Contact
  • 0 items

How to Become a Life Coach in Australia

We have lots of enquiries from people who are interested in pursuing life coaching as a career in Australia. With almost twenty years of experience as a life, business, leadership and career coach in Melbourne, Kate James shares her tips below about how you can pursue a career as a life coach.

Step 1: Choose the right life coaching school

The first step is to find a credible coach training organisation. You need to be selective when choosing a school to ensure you find a course that is ICF accredited.

Once you’ve done some extensive research, make a short-list of at least three schools that appeal to you and ask them for an outline of their life coaching training program, their fees, the duration of their training program and the delivery options. Many schools offer all of their training online but there are some that offer face-to-face sessions as well.

Ask to speak to students who have completed their program. A great coaching school will be happy to accommodate.

If you’re interested to look at the excellent program where I trained, I’m including a link to International Coaching Academy.

Step 2: Be clear about your niche

There are lots of coaches out there so one of the most important things you can do is to get really clear about your target audience and the problems you’re going to help them solve. Generally speaking, you’ll draw on the aspects of our life coaching training that you loved most as well as some of your own life experience.

If you’re not clear about your ideal client, take some time to learn about your own personal values and strengths and think about challenges you have overcome in your own life.

Step 3: Write a business plan

As well as identifying your target audience, start to think about the kind of life coach you want to become. Consider your service offering, how you’ll deliver your services, your pricing and your branding.

You may also want to draft some financial projections and consider how much income you would hope to make in the first year of starting your business and how many clients you can expect to be working with. The reality is that when you first become a life coach, building a business takes time. It’s not uncommon for people to begin a coaching business while continuing with other work. If you’re lucky enough to have a great network, a very specific niche and some great marketing skills, you may find that you can hit the ground running.

Step 4: Start marketing now

Even if you haven’t created your life coaching website yet, set up your Facebook and Instagram pages and make a start to build your brand. Think about the kind of content you can share to make a difference in people’s lives and to showcase your specific areas of expertise.

Step 5: Start life coaching now

This is maybe the most important step of all if you want to become a coach! If you’re not confident to charge people yet, offer pro bono coaching to a few acquaintances or friends. Getting practise not only helps to build your confidence but it will also help you to understand the kind of life coaching you do best.

Ask for feedback to learn how you can improve your coaching offering and if your clients are happy, ask if they’d be happy to write a testimonial for you to use in your marketing material.

 

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Do you have a place that brings you immediately to stillness?For me, it’s anywhere in nature, but my favourites are the top of a mountain or a place with a view of the sea.There’s something about a wide open sky or an endless horizon that feels completely grounding and calming.In those moments, I don’t need to achieve or fix or figure anything out. I can just be. I try to carry that same stillness into my workdays, but it’s not quite the same as being in one of those magical places.Where do you go to feel grounded? And more importantly, do you make time to be there? It’s an effort sometimes but always truly worth it. Maybe something you can plan this week. ✨#stillnesswithin #natureheals #findingcalm #momentsofstillness #innerpeace #slowliving #mindfulpause #totalbalance
Lately, I’ve been exploring the subtle (and sometimes not-so-subtle) ways our “not good enough” stories show up in daily life.As well as causing an overly active inner critic, they can appear as perfectionism, procrastination, overworking, people-pleasing, self-sabotage and comparing ourselves to others.These patterns, and the behaviours that accompany them, often feel completely normal. Sometimes they seem helpful or even protective. But underneath, there’s a subtle or even subconscious belief: “I’m not enough as I am.” Most of us fall into several of these habits from time to time, but you might notice that one or two are your familiar defaults when self-doubt creeps in.This week, see if you can catch yourself if you're over-functioning or feeling stuck. Pause. Take a breath. And choose just one small step that leads you in a different direction. ✨#youareenough #quietconfidence #selfworthjourney #buildingconfidence #notgoodenough
After some time away, I’m finally returning to this space. I have missed connecting with you here.I’ve been navigating an autoimmune condition which surprisingly, has turned out to be as much of a gift as a challenge.It has made me really slow down and focus on my wellbeing. Like many of us, I’ve had a tendency to overcommit – which is probably why I’ve been teaching mindfulness all these years: as much as a reminder to myself as a gift to those I teach.I’ve spent time reflecting on why we do these things, which has inspired plenty of research, a whole lot of writing and insights that have been helpful for me and I hope for you too as I share them.While I’ve been dealing with this small health issue, the world is also having its own kind of reckoning, and both of these things have given me a reason to pause and consider what really matters.Here’s what I’ve been making time for:✨ Slower mornings, always with time to meditate and walk in nature.✨ Deepening my connection with creativity. I’ve just finished training as a facilitator in writing our life stories. I’ll share more about this soon.✨ More time for journalling and writing.✨ Moving more slowly and gently. I know this sounds like such a small thing, but since becoming a mother over three decades ago, I have had a tendency to rush through my life. ✨ Being aware of my need to rest, which means setting healthier boundaries.✨ Deepening my connection with meditation which has meant writing and recording some new tracks. I’ll share these on Insight Timer in the coming months.✨ Taking the pressure off myself socially, but making time to do restorative, gentle things with dear friends and family.I definitely don’t have it all figured out yet but I am listening more carefully to what matters – and for now, letting that be enough.If you’re on a similar path of slowing down, healing and reprioritising, I’d love to hear how you’re travelling. What have you found most helpful? ✨#autoimmunehealing #slowliving #mindfullife #womenandwellbeing #meditationpractice #creativehealing #natureheals #writingtoheal #insighttimer #lifeinbalance #cradlemountain📷 by @chrisjamesphotos ❤️
Uncertainty has been a consistent theme in my life at the moment. With clients, friends, family and even for me at a personal level.I feel hugely grateful for mindfulness practices during times like these and I’ve also found the following five steps to be helpful.1. Find pockets of certainty, wherever you canTidy the house, sort your finances, clean out your wardrobe, organise your paperwork, plan your meals for a week. Making the small things around you feel ordered and beautiful will help you to feel a little more at peace.2. Appreciate the things that make your life beautifulOne of the things I became aware of while we were on holiday in Tassie was how much natural beauty was around us every day. Try engaging your sense of gratitude with every meal you eat, every friendly encounter, every interaction with nature and every opportunity you have to experience or engage in creativity.3. Make time for practices that are genuinely soothingIf meditation isn’t your thing (and it isn’t for many people), try a different form of mindful relaxation. On a recent Insight Timer Live we explored this topic together and came up with dancing, singing, reading, walking, yoga, pilates, gardening, playing, sketching, painting, skiing, paddle boarding, surfing. The most important thing is that you make time for whatever it is that brings you some calm. 4. Acknowledge your feelings and offer yourself compassionMake room for all of the emotions – the fear, anxiety, worry, sadness, anger, frustration and powerlessness. Notice where you feel those emotions in your body and offer yourself genuine compassion.5. Make peace with uncertainty, as best you canWe won’t feel uncertainty every day but it’s likely that we’ll experience it often in our lives and we’ll probably always find it difficult. Remind yourself that nothing will stay the same forever and you’re strong enough to handle this. ✨
“May your choices reflect your hopes, not your fears.” Nelson Mandela ✨
A follow on from last week’s post about aspiring to simplicity. I’m on holiday in Tasmania where I was lucky enough to live for ten years. Yesterday, as we drove through the countryside, I was struck by a lovely memory. At around the age of 12, I spotted many abandoned little cottages, very much like this one. I knew at the time that the simple beauty was all that I would ever want and need in my lifetime. A humble home surrounded by plenty of nature. I had a picture of myself planting a garden, reading by the fire, writing at a little wooden desk and baking in an old fashioned kitchen. Maybe one day having my own children and sharing my love of nature with them. Almost 50 years later, it’s still all of these things that fill me with joy and give my life meaning. I think most of us knew ourselves well at that age yet often, we lost trust in what we believed in and started shaping ourselves to please other people. Can you remember what it was you dreamed of? ✨
An invitation to go a little more gently this week. To let go of some of your striving. To notice the things that you already have. And to make sure that you really do treasure them. ✨💛
Since writing last week's post, I've had my value of 'inner harmony' front of mind, because it's something I don't always find easy.I've been a worrier all my life, so even after years of meditation practice, I sometimes find it hard to create a quiet mind – unless I'm immersed in nature. When Chris encouraged me to try paddle boarding a few years ago, I had no idea if I'd be able to do it. I'm not naturally sporty so things like this don't come easily. But something magical happened when I first stood on that board and looked into the beautiful clear water.I felt (and still feel) transported to a place that removes me from all of my worries. I become immersed in the wonder beneath me. The forests of seaweed, the schools of fish, the way the sunlight creates patterns on the seabed and once, we paddled with dolphins. All of it is truly magical (and quite miraculous that I can keep my balance). I didn't mention last week that one of my other values is courage, which is the one I embraced when I first went out onto the water.The irony is that some of the moments that bring the most peace are made possible when I do something that scares me. ✨
One of the things I do with almost every new client I work with is a values exercise. It's such a powerful tool to help you identify what really matters in your life. Once you've chosen your personal values, you begin to understand why certain choices, places or relationships, feel so right. And why others really don’t. Your values will help you make meaningful choices that shape how you live every day. And as soon as you start living in alignment with your values, your life immediately becomes more meaningful.Do you know your top three values? I’d love you to share them if you do. Mine are inner harmony, kindness and connection. As well as connection with others and myself, this includes a deep sense of connection with nature which is why we live where we do. 🌿 If you’re interested to discover your values, I’ve included a link in my bio to an easy exercise that will help you gain clarity on yours. It really can be life-changing. ✨
© Kate James 2025

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